Other sectors initially lagged behind, but digital marketing is ubiquitous now.” “With such a data-driven approach, I think the finance industry was one of the first to recognise the value of data-driven, digitally enabled marketing. Nowadays, that’s not a notable idea: integration is commonplace,” she said.ĭe Conno began her career in the finance sector, which she says was one of the first industries to appreciate data based marketing. “When I first founded Fig Tree Digital 15 years ago, the core principle was to bring together marketing, creative and digital technology. Maria De Conno, the Founder of Fig Tree Digital and Board Deputy Chair of the Australian Marketing Institute (AMI), was one of the early adopters of digital integration. ![]() Ahead of the 2022 Australian Marketing Institute Marketing Excellence Awards Gala, three experienced industry professionals discuss the lasting impact of digital marketing.ĭigital technology is upending marketing practices and causing industry veterans to rethink how the sector functions.
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